Model Search Official Rules and Eligibility Requirements



Through January 31, 2015 — Submissions taken

February 5-February 28, 2015 — All eligible entries will be posted on the Cocoa Jeans Web site for popular voting.

On or about March 3, 2015 — 10 semi-finalists and popular vote winner will be announced via social media and contacted via email

March 2015 — 10 semi-finalists will be featured in a fashion show (location TBD in SF Bay Area) and final prize winners will be announced.


PLEASE NOTE: Multiple submissions, multiple photos or in appropriate images may be disqualified

No purchase necessary. Void where prohibited by law. Limit of one entry per person. Enter by filling out the official entry form. The contest starts: January 8, 2015. The odds of winning vary depending on the number of eligible entries received. Limit one entry per person. All entries become the property of Cocoa Jeans USA, and none will be returned.

  1. Female, 18 years or older
  2. Must a legal U.S. resident
  3. Must be available for 2 Cocoa Jeans photo shoots in 2015
  4. Must not currently have an advertising or modeling contract for another jeans brand
  5. If selected as a semifinalist, must be available for Awards Fashion Show TBD in March, 2015 in the SF Bay Area (travel at your own expense)

Void in Puerto Rico, Quebec Province and where prohibited by law.

All photo entries must include:

  • One (1) color full length, full body photograph
    • Must be recent - taken within the last 30 days
    • No distracting backgrounds
    • Well lit -- so we can see you
    • Cropped to eliminate extra background

NOTE:  No nude photos. Semi nude or photos deemed inappropriate will not be accepted as entrant photos. Remember: these will be online for people to vote on and should give a good sense of your potential. It is suggested that you should avoid busy or cluttered backgrounds and awkward poses.

  • An essay of 50 words or less describing why you want to the “2015 Cocoa Model of the Year.”
  • Completion of online form and photo submission

Cocoa Jeans USA reserves the right to conduct interviews of entrants and to request additional photographs. Entrants who do not respond within three (3) days of Cocoa Jeans USA’s request for an interview or additional photographs will be deemed ineligible. Sponsor also reserves the right to conduct background checks on entrants. INCOMPLETE OR LATE ENTRIES WILL NOT BE ACCEPTED. No nominations will be accepted.


For the first, second and third prize winners, entries will be judged by a panel consisting of industry professionals, based on the following criteria: photographs (80%) and essay (20%) to select one winner and two runner up winners. In the event of a tie, the person among the tied entrants with the highest score in photographs will be the winner.

An additional winner will be selected from online voting based on popular vote. This winner may or may not be a semi-finalist or first, second or third prize winner.

By participating in the Contest, entrant certifies that her entry is original, has not been previously published or won any award, and does not contain any material that would violate or infringe upon the rights of any third party, including copyrights, trademarks or rights or privacy or publicity. Cocoa Jeans USA reserves the right in its sole and unfettered discretion to disqualify any entry that it believes contains obscene, offensive or inappropriate content, that does not comply with these official rules or that is not consistent with the spirit or theme of the contest. The decision of judges is final and binding on all matters relating to the Contest. In the event Cocoa Jeans USA receives insufficient entries, we reserve the right to cancel the Contest.


The following are a list of prizes confirmed as of January 1, 2015. Prize information will be updated as additional confirmations are made.

1) First place winner will receive the following prizes:

  • $500 in cash to be paid in two equal $250 payments at the completion of each of two model shoots
  • Promotion through Cocoa Jeans USA advertising for 2015
  • A Brazilian Blowout styling session
  • Permanent placement on the Cocoa Jeans Model of the Year web page
  • Opportunity to represent Cocoa Jeans USA at events and promotions throughout 2015
  • One pair of Cocoa Jeans
  • Coffee Scrub Delight
  • Additional prizes may be available

Total approximate retail value of prizes awarded to the winner: $1,675

2) Two additional second and third place winners will receive the following prize:

  • A Brazilian Blowout styling session
  • Opportunity to do Cocoa Jeans product modeling shoot
  • Featured on the Cocoa Jeans Model of the Year web page as prize winners
  • One pair of Cocoa Jeans
  • Coffee Scrub Delight

Total approximate retail value of prizes awarded to the winner: $850

3) One winner based on more online votes will receive the following prize:

  • A Brazilian Blowout styling session
  • Featured on the Cocoa Jeans Model of the Year web page as prize winners
  • One pair of Cocoa Jeans
  • Coffee Scrub Delight

Total approximate retail value of prizes awarded to the winner: $500

4) All semi-finalists will have an opportunity to model for Cocoa Jeans USA.

Winner Notification: Winners will be notified via phone, e-mail or postal mail, at Cocoa Jeans USA’s discretion, on or about March 3, 2015.

The sponsor is not responsible for incorrect or inaccurate capture of entry information, including but not limited to malfunctions, human error, lost/delayed/garbled data transmission, omission, interruption, deletion, defect, or failures of telephone or computer lines or networks, computer equipment, software, or any combination thereof.

By entering, entrants agree to: (1) release the Cocoa Jeans USA, the Sponsors and its agents from all liability, injuries, loss and/or damage of any kind arising from their participation in the contest and the acceptance and use/misuse of any prize; (2) agree to be bound by the Official Rules and the decisions of the judges and (3) agree and acknowledge that she consents to the use of her name and likeness for advertising and promotional purposes without additional compensation in all media worldwide (except where otherwise prohibited by law). The contest is subject to all applicable federal, state and local laws and regulations. The awards are non-transferable, and no substitution or cash equivalent are allowed. Employees, family members, agents, vendors, and affiliates of Cocoa Jeans USA and contest sponsors are not eligible. Proof of submission does not constitute proof of receipt. Entrants should contact Cocoa Jeans USA with any questions, comments or problems related to the contest at

Taxes, if any, are the sole responsibility of the winner. The award winner must sign an affidavit of eligibility, a waiver of liability, within 14 days of the date on the notification, or the prize will be forfeited and an alternate winner selected. Return of any prize notification as undeliverable will result in disqualification and selection of an alternate winner.


Entrants must have valid e-mail address and phone number and it is entrant’s responsibility to update Cocoa Jeans USA of any change in e-mail address or phone number. Expenses not specifically included in prize description and all taxes are the sole responsibility of the winner. Each prize is awarded “as is” with no warranty or guarantee, either express or implied outside of manufacturer's limited warranty. All federal, state, provincial and local laws and regulations apply. Entrants agree to be bound by the terms of these Official Rules and by the decisions of Cocoa Jeans USA, which are final and binding on all matters pertaining to this Promotion..

Winner cannot have appeared in a major ad campaign or appeared on a major magazine cover or secured either an ad campaign or cover that would be public by July 1 1, 2015. Winner must be willing to do press surrounding the Cocoa Jeans USA Model Search at the direction of Cocoa Jeans USA. However, all media requests, interviews, and appearances having to do with Cocoa Jeans USA Model Search must be approved by Cocoa Jeans USA first.


Any attempt by a participant to deliberately damage any Web site or undermine the legitimate operation of the Contest is a violation of criminal and civil laws and should such an attempt be made, Cocoa Jeans USA reserves the right to seek damages from any such participant to the fullest extent of the law.


Except where prohibited, each entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Contest or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by state or federal courts situated in San Jose, California, (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, but in no event attorneys' fees; and (3) no punitive, incidental, special, consequential or other damages, including without limitation lost profits may be awarded (collectively, "Special Damages"), and (4) entrant hereby waives all rights to claim Special Damages and all rights to have such damages multiplied or increased. California State law, without reference to California’s choice of law rules, governs the Contest and all aspects related thereto.


Any information you choose to provide to Cocoa Jeans USA with your submission may appear on the Cocoa Jeans USA Contest Web Page in relation to the contest only.  If you voluntarily disclose Personal Information on any bulletin boards or in chat areas that may be part of this Site, that information can also be collected and used by others and may result in unsolicited messages from other people.